White Hat or Black Hat SEO Techniques

Do you know what is 'Hide & Seek'?

If 'No'.

Let me give you a clue.

It is a game that you might have played in your childhood days.

What is SEO?

The same theory relates to SEO.

It is all about searching a website through a search engine on the internet.

SEO is an optimization process (clue) that helps search engines in identifying or verifying, indexing and crawling a specific website available on the internet. This technique helps in improving the visibility of the website or web page on the internet.

SEO pays attention to the keywords typed into search engine, how search engines work, what people search for, and which search engines are preferred by their targeted audience.

It includes On Page Optimization techniques as well Off-page Optimization techniques.

How to SEO?

We can primarily categories SEO techniques into following two broad categories:

1. White Hat Techniques
2. Black Hat Techniques

White Hat Techniques:

White Hat means pure techniques. It means to follow those guidelines which are widely approved by search engines for optimization purpose and involves no deception. The following ensures the white hat technique:

1. Use of quality content in the website;
2. Proper use of heading element;
3. Use of meta tags and meta description;
4. Quality inbound links;
5. Use of social media:  Facebook, g+, Twitter, Linkedin, Digg, Reddit, etc;
6. Email marketing (Mailing to subscribers only) i.e. not spamming;
7. Use of Blogs (Google's blogspot, Wordpress, Yahoo's Tumblr, Quora and linkedin plu etc.);
8. Adding URLs to Web Directories as ODP, Yahoo Directory, etc.;
9. Use of Content Management System;
10. Optimization of videos and pictures
11. Optimum use of relevant key words.

Black Hat Techniques:

This technique is contrary to the White Hat Technique. It is not indexing but spam-dexing.

Following are some of the black hat techniques:

1. Hidden Content: The hidden text, either written in a tinny font or of same colour of the web page or hiding it within html code such as "no frame" sections, alt attributes, zero-sized HTML Divs, and "no script" sections.
2. Meta Tags Stuffing: Using unrelated Meta tags to the website's content.
3. Incorrect use of Meta Description: Description is promotional and contains a specific keyword only. It should be descriptive in two to three sentences.
4. Gateway Pages: Designed for search engines not for end users.
5. Scraper Sites: Developed with the use of various programmes designed to scrap search engine results
6. Link Farming : To list links of unrelated web pages.
7. Link Spamming
8. Use of Link Building Softwares
9. Buying Expired Domains
10. Cookie Stuffing: Placing an affiliate tracking code on the users computer without his knowledge.
11. Forum Spaming: inserting links to the editable websites.
12. Comment spaming
13. Spamming in Blogs
14. Mirror websites
15. URL Redirection 

Read Also: Learn On-Page Optimization

1. Voice Search on Google Search,  
2. Learn On Page Optimization,
3. Custom Search Engine, 
4. Google Algorithm-Autocomplete