SEO : Learn On-Page Optimization
Search Engines
SEO can targets all kinds of targeted keywords searched on any search engine.
Search Engine Optimization (SEO) is about improving the visibility of your website through the organic or algorithmic search results. A website can receive sizable number of targeted visitors from search engines, if that website appears more frequently in the search results. You may be surprised to see that there are countless search engines available on W3, but, the major search engines are Google, Yahoo and Ask. Though Google is the most sought after search engine, but their relevance is sometimes region specific. These search engines are also known as universal search engines because they can search images, videos, academic information, industry specific vertical search, news and local search, etc.
SEO can targets all kinds of targeted keywords searched on any search engine.
Use Descriptive Meta Tags
One or two short paragraphs or a sentence can be used as descriptive Meta tags. Search Engines may use Meta tags as snippet for your web pages.
Search engines may pick your web page, if they observe that the content in your meta tag is more relevant to the query. However, search engine upgrade your website in search results, if your website is registered with Open Directory Project (ODP) and its Meta Tag description are also submitted in ODP.
1) Meta Tag content should be unique on each web page.
2) Meta tags should describe and inform about the relevant web page.
3) Meta tags should be written primarily for the targeted audience.
An example of Meta Tag is given below:
<meta name="Description" content="SEO Basics: learn On-Page Optimization">
URL Normalization
Simple and informative Uniform Resource Locator (URL) help in understanding the content of the website keep it better organized and help search engines in better crawling of the documents. URL should be easy to memorize. e.g. URL of this website
Examples of URLs: www.crispwriters.com/articles/
www.crispwriters.com/blog/
www.crispwriters.com/content/
Navigation of the Website
For better navigation, you should choose your homepage as the root page of your website connected to all other webpages. The visitors can found links to navigate these. A website should be easier to navigate for the targeted audience.
Navigation helps to locate and to understand a website to search engines. We should use sitemaps as RSS feed to provide navigation chart for the search engines. Web Master of search engines generally ask for RSS feed etc. to navigate and to crawl relatively better. Search engine uses 'web crawlers' for crawling and indexing of the webpages on search engines. However, website owners can use robot.txt files of Webmasters to avoid crawling and indexing of any website.
Title Tags
Website is a book which contains web pages (informative) to engage and convert users into prospective clients. Title tags are topics of those web pages to help search engines to locate the exact website for related search.We should maintain separate and unique title tags for each web page. Title tag create rich snippet in the search engine results.
We should place title tags within <head> of html document.
<html>
<head>
<title>SEO: learn on-page optimization. </title>
<body> the content about SEO basics</body>
</html>
<html>
<head>
<title>SEO: learn on-page optimization. </title>
<body> the content about SEO basics</body>
</html>
- The content of title tag should invariably be accurately described.
- Title Tags should be brief but descriptive.
- The content of title tag should invariably be accurately described.
- Generic titles: Brand your products.
- Choosing a title that has no relation to the content on the page.
- Using a single title tag across at all of your website's pages
- Using extremely lengthy titles, which are unhelpful to users
- Stuffing unneeded keywords in your title tags.
- Avoid disallowing robot.txt on your website
There are many webpages available on internet to provide typical information on a related query. It is a computer processes and formula to answer the related queries. There are hundreds of signals and clues from where search engine make a guess of what you really want. The page rank of a website, freshness of content about related information on the web pages and region are the main points that algorithm consider for better indexing of a website.
Attract Customers
The prime objective of SEO is to attract clients towards your products. The content of the website determine, how longer you can engage your users. Higher the engagement of a user gives higher the chances of conversion of a user into a client.
Labels: search engine optimization, seo, what is seo
posted by vishal @ 4:03 PM
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